Rare Jewelry was launched at Nymans Ur 1851 in December 2015, after many years of passion-driven research into design and craftmanship. The brand was founded by the designer and Creative Director Dannie Larsson. The Jewelry is produced exclusively from the highest quality metals and precious stones to deliver a classic, yet contemporary collection with an edge.
The collection has been divided into six productlines -each representing a different style to fit any occasion: Rare Edge, Rare Classic, Rare High, Rare 4 You, Rare Bespoken and Hilma.
The essence of the brand is the Rare Edge that can be found in many if the Rare pieces.
Many product series is named after a goddess, which goes perfectly in line with the vision of the brand -to make the woman wearing her jewelry feel strong, gracious and proud.